# Seoul, South Korea Seoul, the vibrant capital of South Korea, is a captivating blend of ancient traditions and cutting-edge modernity. This sprawling metropolis offers visitors a unique experience, from serene Buddhist temples and grand palaces to towering skyscrapers and bustling street markets. Known for its delicious cuisine, thriving K-pop culture, and technological innovations, Seoul is a city that never sleeps, offering endless opportunities for exploration and discovery. **Must see:** Gyeongbokgung Palace, Namsan Seoul Tower, Bukchon Hanok Village, Hongdae neighborhood, Myeongdong shopping district, Changdeokgung Palace, Han River Park, Dongdaemun Design Plaza, Insadong cultural street, Gwangjang Market ## Hotels in Seoul - [Rosewood Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/rosewood-seoul.md) (5-star, Seoul, not yet open) — Rosewood Seoul is due to open in 2027. The hotel will be within The Parkside Seoul, a mixed-use development on the former United Nations Command site beside Yongsan Park, close to Itaewon and the National Museum of Korea. Kohn Pedersen Fox… - [The Westin Seoul Parnas](https://firstrowtravel.com/hotels/south-korea/seoul/the-westin-seoul-parnas.md) (5-star, Seoul) — A polished five-star stay in Seoul with a spa, fitness center, pool, and bar, plus airport shuttle and parking—everything you need to recharge between exploring the city. - [Josun Palace, A Luxury Collection Hotel, Seoul Gangnam](https://firstrowtravel.com/hotels/south-korea/seoul/josun-palace-a-luxury-collection-hotel-seoul-gangnam.md) (5-star, Seoul) — This 5-star Luxury Collection hotel in Seoul's Gangnam district offers elegant rooms, diverse dining options, and an indoor pool, just minutes from Gangnam Station and COEX Convention Centre. - [JW Marriott Hotel Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/jw-marriott-hotel-seoul.md) (5-star, Seoul) — The 5-star JW Marriott Hotel Seoul in Gangnam offers luxurious rooms, seven dining options, and extensive fitness facilities, all conveniently located above a major shopping center and transport hub. - [JW Marriott Dongdaemun Square Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/jw-marriott-dongdaemun-square-seoul.md) (5-star, Seoul) — This 5-star JW Marriott in Seoul's Dongdaemun district offers luxurious rooms with city views, an indoor pool, spa, and exceptional dining, all within easy reach of top shopping areas and cultural attractions. - [The Westin Josun Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/the-westin-josun-seoul.md) (5-star, Seoul) — The 5-star Westin Josun Seoul Hotel offers luxury in the heart of Seoul, with an indoor pool, spa, and diverse dining options, just steps from Myeongdong shopping district and City Hall Subway Station. - [Signiel Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/signiel-seoul.md) (5-star, Seoul) — Signiel Seoul, a 5-star hotel in Lotte World Tower, offers breathtaking city views, Michelin-starred dining, and luxurious amenities from its perch on floors 76-101, just steps from Jamsil Subway Station. - [The Shilla Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/the-shilla-seoul.md) (5-star, Seoul) — The Shilla Seoul, a 5-star luxury hotel in central Seoul, offers indoor and outdoor pools, diverse dining options, and stunning city and mountain views, with easy access to key attractions. - [InterContinental Grand Seoul Parnas](https://firstrowtravel.com/hotels/south-korea/seoul/intercontinental-grand-seoul-parnas.md) (5-star, Seoul) — This 5-star luxury hotel in Seoul's Gangnam district offers elegant rooms, international dining, and an indoor pool, just steps from Samseong Subway Station and major attractions like COEX Aquarium. - [Park Hyatt Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/park-hyatt-seoul.md) (5-star, Seoul) — In the heart of Gangnam, the 5-star Park Hyatt Seoul offers luxurious rooms with city views, a top-floor gym and spa, and exquisite dining, just steps from Samseong Subway Station and COEX Seoul. - [Andaz Seoul Gangnam](https://firstrowtravel.com/hotels/south-korea/seoul/andaz-seoul-gangnam.md) (5-star, Seoul) — Experience modern luxury at the 5-star Andaz Seoul Gangnam, featuring elegant rooms, exceptional dining, and a prime location near Gangnam Station. Unwind in the spa, pool, and fitness center while enjoying attentive service. - [Grand Hyatt Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/grand-hyatt-seoul.md) (5-star, Seoul) — Nestled between Namsan Mountain and Han River, the 5-star Grand Hyatt Seoul offers luxurious amenities, including pools, spa, and an ice rink, just minutes from Seoul's vibrant shopping districts and key attractions. - [Conrad Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/conrad-seoul.md) (5-star, Seoul) — Overlooking the Han River in Yeouido, the 5-star Conrad Seoul offers luxurious rooms, a year-round indoor pool, and exquisite dining, just minutes from the subway and Seoul's financial hub. - [Four Seasons Hotel Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/four-seasons-hotel-seoul.md) (5-star, Seoul) — In the heart of Seoul, the 5-star Four Seasons offers panoramic city views, diverse dining options, and luxurious amenities, just steps from Gwanghwamun Plaza and historic landmarks. - [Hotel Naru Seoul - MGallery](https://firstrowtravel.com/hotels/south-korea/seoul/hotel-naru-seoul-mgallery.md) (5-star, Seoul) — Experience 5-star luxury at Hotel Naru Seoul MGallery Ambassador, featuring infinity and indoor pools, French cuisine, and scenic city views, all within easy reach of Seoul's top attractions. - [Banyan Tree Club And Spa Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/banyan-tree-club-and-spa-seoul.md) (5-star, Seoul) — Nestled in Seoul's greenery, this 5-star urban oasis offers panoramic Namsan Mountain views, luxurious rooms, and world-class amenities including multiple pools, a spa, and gourmet dining—all minutes from city attractions. - [Mondrian Seoul Itaewon](https://firstrowtravel.com/hotels/south-korea/seoul/mondrian-seoul-itaewon.md) (5-star, Seoul) — Nestled in Seoul's vibrant Itaewon district, this luxurious 5-star retreat offers stunning city views, dual pools, a spa, and gourmet dining, all within reach of Korea's National Museum and prime shopping destinations. - [Fairmont Ambassador Seoul](https://firstrowtravel.com/hotels/south-korea/seoul/fairmont-ambassador-seoul.md) (5-star, Seoul) — Luxurious 5-star retreat in Seoul with stunning city views, offering an indoor pool, spa, and exceptional dining. Fairmont Ambassador Seoul seamlessly blends elegance and comfort, just minutes from key attractions and transport hubs. - [Sofitel Ambassador Seoul Hotel & Serviced Residences](https://firstrowtravel.com/hotels/south-korea/seoul/sofitel-ambassador-seoul-hotel-serviced-residences.md) (5-star, Seoul) — Luxurious 5-star Sofitel Ambassador in Seoul offers elegant rooms, serviced residences, and top-notch amenities including an indoor pool, restaurant, and kids' club, just minutes from COEX Convention Centre and Bongeunsa Temple. ## Common questions **What's the best time to visit Seoul?** Spring (April-May) and autumn (September-November) are ideal, offering mild temperatures and beautiful scenery. Cherry blossoms bloom in spring, while autumn brings colorful foliage. **Is Seoul safe for tourists?** Yes, Seoul is generally considered very safe for tourists. The city has a low crime rate, and violent crimes against tourists are rare. However, as with any large city, it's always wise to stay aware of your surroundings. **How can I get around Seoul?** Seoul has an extensive and efficient public transportation system. The subway is the easiest way to get around, supplemented by buses. Taxis are also readily available. T-money cards can be used for all public transportation. **What are some must-try Korean dishes in Seoul?** Don't miss out on bibimbap (mixed rice bowl), Korean barbecue, kimchi, tteokbokki (spicy rice cakes), and samgyeopsal (grilled pork belly). For street food, try odeng (fish cakes) and hotteok (sweet pancakes). **Do I need to know Korean to visit Seoul?** While knowing some basic Korean phrases can be helpful, it's not necessary. Many signs in touristy areas are in English, and younger Koreans often speak some English. However, having a translation app can be useful in less touristy areas. ## How to book - WhatsApp: https://wa.me/19453939299 - Email: advisor@firstrowtravel.com - Include the hotel page URL and your travel dates; booking through First Row Travel costs the same as booking direct — no booking fees.