# W Florence > A stylish 5-star hotel steps from Palazzo Vecchio, with a rooftop terrace, bar, fitness center, and room service — putting Florence's top museums and landmarks right at your door. **Key facts** - 5-star hotel - Florence, Italy - Piazza dell'Unita Italiana, 4/B, Santa Maria Novella, 50123 Florence, Italy - Chain: Marriott - Brand: W Hotels - Preferred-partner programme: Marriott STARS & Luminous - Page: https://firstrowtravel.com/hotels/italy/florence/w-florence ## About W Florence occupies a prime position in the heart of the city, placing you within easy walking distance of some of Florence's most celebrated landmarks. Palazzo Vecchio is a five-minute stroll away, the Accademia Gallery — home to Michelangelo's David — sits less than a mile from your door, and the magnificent Santa Maria Novella is practically around the corner. The location alone makes this hotel worth considering, but the W brand brings its own particular energy to one of Italy's most storied cities, creating an interesting tension between contemporary design and centuries of Renaissance history surrounding it. The rooms and public spaces carry the W's signature aesthetic: bold, stylish, and unabashedly modern. Air conditioning keeps things comfortable during the warm Tuscan months, and the hotel's terrace offers a genuine retreat from the busy streets below — a place to sit with an Aperol Spritz as the evening light shifts over the city's rooftops. The bar draws both guests and locals, giving it that lively, social atmosphere the W does particularly well. Around the clock, the front desk team is available, and room service means you're never far from a well-executed meal without leaving the comfort of your room. Breakfast arrives in three forms — buffet, à la carte, or continental — giving you genuine flexibility depending on whether you're heading out early to beat the crowds at the Uffizi or settling in for a slower morning. A fitness center and sauna round out the practical amenities, ensuring you can maintain some semblance of a routine between long afternoons spent wandering the Oltrarno and lingering over long dinners. Florence Airport sits just over four miles away, making both arrivals and departures refreshingly straightforward. W Florence is part of Marriott STARS & Luminous, the Marriott preferred-partner programme. First Row Travel can book Marriott STARS & Luminous hotels such as the W Florence with exclusive benefits such as daily complimentary breakfast for 2 and upgrade at time of check-in, at no extra cost and with no booking fees. ## Exclusive benefits Included when you book with First Row Travel: - Daily complimentary breakfast for 2 - Upgrade at time of check-in* - Early check-in/Late Check-out* - VIP Welcome - Counts as direct booking, enjoy loyalty benefits - Welcome Amenity - Personalized Trip Planning & Support ## Accommodations - **Deluxe King Room** (258 m², sleeps 2) - **Deluxe King Room with Balcony** (269 m², sleeps 2) - **Superior Twin Room** (312 m², sleeps 2) - **Superior King Room** (323 m², sleeps 2) - **Premier King Room with Balcony** (334 m², sleeps 2) - **Deluxe Junior King Suite** (377 m², sleeps 2) - **Superior Junior King Suite** (452 m², sleeps 2) ## Amenities Non-smoking rooms, Fitness center, Room service, 24-hour front desk, Terrace, Bar, Air conditioning ## Current promotions - % Discount: Save 20% on the room rate when you stay four nights or more. Terms apply. Book 2026-08-01–2026-12-31, stay 2026-08-01–2026-12-31. Terms apply. - Additional Credit: Get an extra USD 50 in food and beverage credit, on top of the usual perks, when you stay four nights or more. Terms apply. Book 2026-08-01–2026-12-31, stay 2026-08-01–2026-12-31. Terms apply. - Additional Credit: Get an extra USD 100 in food and beverage credit, on top of the usual perks, when you book a Suite for three nights or more. Terms apply. Book 2026-08-01–2026-12-31, stay 2026-08-01–2026-12-31. Terms apply. ## Common questions **Where is W Florence located?** W Florence is located in the heart of Florence, just a 5-minute walk from the iconic Palazzo Vecchio. The hotel is also within close proximity to other major attractions, including Santa Maria Novella, Strozzi Palace, and the Accademia Gallery, which is just half a mile away. **What is the star rating of W Florence?** W Florence is a prestigious 5-star hotel, offering guests a luxurious and world-class experience in the center of Florence. **What types of rooms are available at W Florence?** W Florence offers a variety of elegantly appointed room types to suit every guest's needs, including Superior Junior King Suite, Superior Twin Room, Deluxe Junior King Suite, Deluxe King Room, Deluxe King Room with Balcony, Premier King Room with Balcony, and Superior King Room. **What dining options are available at W Florence?** W Florence offers a delightful range of breakfast options, including buffet, à la carte, and continental breakfast. The hotel also features a bar and room service, ensuring guests can enjoy exceptional dining experiences at their convenience. **Does W Florence have a fitness center?** Yes, W Florence is equipped with a fully appointed fitness center, allowing guests to maintain their workout routines during their stay. Additionally, guests are welcome to unwind in the hotel's sauna facilities. **Is W Florence a non-smoking hotel?** Yes, W Florence provides non-smoking rooms to ensure the comfort and well-being of all our guests. We kindly ask all guests to adhere to our non-smoking policy within designated areas of the hotel. **Does W Florence have a terrace?** Yes, W Florence features a stunning terrace where guests can relax and enjoy breathtaking views of the beautiful city of Florence. It is the perfect spot to soak in the atmosphere of this magnificent Italian city. **What is the front desk availability at W Florence?** W Florence offers a 24-hour front desk service, ensuring that our dedicated and professional concierge team is always available to assist guests with any requests, recommendations, or assistance they may need at any time of day or night. **How far is Florence Airport from W Florence?** Florence Airport is conveniently located just 4.3 miles from W Florence, making it easily accessible for guests arriving or departing by air. Our 24-hour front desk team will be happy to assist with transportation arrangements to and from the airport. **What popular attractions are near W Florence?** W Florence enjoys an exceptional location surrounded by some of Florence's most celebrated landmarks. Guests can explore Palazzo Vecchio just a 5-minute walk away, the Accademia Gallery half a mile from the hotel, San Marco Church a 12-minute walk away, as well as Santa Maria Novella, Strozzi Palace, and the Fortezza da Basso Convention Center all within easy reach. **Does W Florence offer breakfast?** W Florence breakfast is offered on certain rates. However, when you book through First Row travel we can offer you special partner rates with breakfast included, amongst other benefits. **How to get free upgrade at W Florence?** W Florence is a partner of First Row Travel. When you book an eligible rate through us, you'll get a room upgrade subject to availability at time of check-in : no status with the chain needed **Can I get late-checkout or early check-in at W Florence?** Late checkout or early check-in can be provided at W Florence for an additional cost. However, when you book an eligible rate through First Row Travel you get complimentary early check-in/late check-out subject to availability ## Photos - https://firstrowtravel.com/assets/images/hotels/3872/1.jpg?v=1774710517 - https://firstrowtravel.com/assets/images/hotels/3872/2.jpg?v=1774710518 - https://firstrowtravel.com/assets/images/hotels/3872/3.jpg?v=1774710518 - https://firstrowtravel.com/assets/images/hotels/3872/4.jpg?v=1774710518 - https://firstrowtravel.com/assets/images/hotels/3872/5.jpg?v=1774710518 - https://firstrowtravel.com/assets/images/hotels/3872/6.jpg?v=1774710519 ## How to book - WhatsApp: https://wa.me/19453939299 - Email: advisor@firstrowtravel.com - Mention W Florence and your dates; booking through First Row Travel adds the benefits above at no extra cost — no booking fees.