Exclusive promotion available for bookings made through First Row Travel. Combinable with our Preferred Partner benefits.
The St. Regis Florence, a 5-star gem on the Arno River, offers luxurious rooms with antique furnishings, a spa, and stunning Ponte Vecchio views from its historic Brunelleschi-designed building.
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The Place Firenze, a 5-star hotel in Florence, offers luxurious rooms with unique design features, a rooftop terrace with panoramic views, and easy access to Santa Maria Novella Basilica and train station.
Discover More →This 5-star palazzo in central Florence offers elegant rooms with antique furnishings, just steps from the Duomo and Ponte Vecchio. Enjoy fine dining, a wellness center, and easy access to high-end shopping.
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In the heart of Florence's fashion district, IL Tornabuoni offers 5-star luxury with a rooftop Champagne bar, panoramic views, and refined rooms, just steps from iconic landmarks and Santa Maria Novella Station.
Discover More →Whether you have a specific hotel in mind or need inspiration, simply reach out. We're here to guide you.
We respond in under 12 hours with rates, availability, and your exclusive Preferred Partner benefits.
Once you're ready, we'll collect your details via a secure, encrypted form to finalize the booking.
You'll receive a formal confirmation with your booking code, viewable directly on the hotel's official site.
We're not just a booking engine — we're seasoned travelers. From your first inquiry to your safe return, we're your dedicated travel team. Whether you need end-to-end planning, specific recommendations, or just a VIP reservation, we're here to elevate your journey.
