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W Florence

Piazza dell'Unita Italiana, 4/B, Santa Maria Novella, 50123 Florence, Italy
Preferred Partner Urban/City
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About the Hotel

8.5 Average Rating
W Florence occupies a prime position in the heart of the city, placing you within easy walking distance of some of Florence's most celebrated landmarks. Palazzo Vecchio is a five-minute stroll away, the Accademia Gallery — home to Michelangelo's David — sits less than a mile from your door, and the magnificent Santa Maria Novella is practically around the corner. The location alone makes this hotel worth considering, but the W brand brings its own particular energy to one of Italy's most storied cities, creating an interesting tension between contemporary design and centuries of Renaissance history surrounding it. The rooms and public spaces carry the W's signature aesthetic: bold, stylish, and unabashedly modern. Air conditioning keeps things comfortable during the warm Tuscan months, and the hotel's terrace offers a genuine retreat from the busy streets below — a place to sit with an Aperol Spritz as the evening light shifts over the city's rooftops. The bar draws both guests and locals, giving it that lively, social atmosphere the W does particularly well. Around the clock, the front desk team is available, and room service means you're never far from a well-executed meal without leaving the comfort of your room. Breakfast arrives in three forms — buffet, à la carte, or continental — giving you genuine flexibility depending on whether you're heading out early to beat the crowds at the Uffizi or settling in for a slower morning. A fitness center and sauna round out the practical amenities, ensuring you can maintain some semblance of a routine between long afternoons spent wandering the Oltrarno and lingering over long dinners. Florence Airport sits just over four miles away, making both arrivals and departures refreshingly straightforward.

Accommodations

7 Types Available

Deluxe King Room

258 m² 2

Deluxe King Room with Balcony

269 m² 2

Superior Twin Room

312 m² 2

Amenities

  • Non-smoking rooms
  • Fitness center
  • Room service
  • 24-hour front desk
  • Terrace
  • Bar
  • Air conditioning

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