Accor is a leading global hospitality group headquartered in France. It operates over 5,000 hotels across more than 110 countries, with brands ranging from luxury to economy segments. Some of their well-known brands include Sofitel, Fairmont, Novotel, Mercure, and ibis.

What is the Accor HERA program?

First Row Travel is part of the Accor HERA program, a network of select luxury travel advisors with privileged access to Accor properties. The Accor HERA (Hotel Enhanced Rate Access) program is a preferred partner program that offers exclusive benefits and amenities to guests who book through select travel advisors, such as First Row Travel. This program provides enhanced value for luxury and premium hotel stays within the Accor portfolio.

What are the benefits of booking through the Accor HERA program?

When booking through the Accor HERA program with First Row Travel, guests can enjoy benefits such as daily breakfast for two, room upgrades subject to availability, early check-in and late check-out when available, and a property-specific amenity (often a dining or spa credit). These perks are in addition to earning ALL - Accor Live Limitless points on your stay.

Which Accor brands participate in the HERA program?

The Accor HERA program primarily focuses on luxury and premium brands within the Accor portfolio. Participating brands typically include Fairmont, Sofitel, MGallery, Pullman, and select properties from other upscale Accor brands. It's best to check with First Row Travel for specific hotel participation.

How do I join the Accor ALL loyalty program?

To join Accor's loyalty program, ALL - Accor Live Limitless, simply visit the Accor website or download the ALL mobile app. Registration is free and allows you to earn points on stays, dining, and experiences across Accor's global network of hotels and partners.

What is the difference between booking through Accor HERA and booking directly with the hotel?

Booking through the Accor HERA program with First Row Travel often provides additional benefits not available when booking directly. While direct bookings may offer member rates, HERA bookings include value-added amenities like room upgrades, breakfast, and property credits, often at the same or similar rates as direct bookings.

Can I earn ALL points when booking through the Accor HERA program?

Yes, you can earn ALL - Accor Live Limitless points when booking through the Accor HERA program with First Row Travel. These bookings are treated as qualifying stays, allowing you to accumulate points and maintain your status within the ALL loyalty program.

What are some of Accor's luxury hotel brands?

Accor's luxury portfolio includes several renowned brands such as Raffles, Orient Express, Fairmont, Sofitel, and Banyan Tree. These brands offer high-end accommodations and exceptional service in some of the world's most desirable destinations.

Is it better to book Accor through a travel advisor or direct?

Through First Row Travel, you get the same rate as booking Accor directly, plus complimentary upgrades, daily breakfast for two, $50-$100 hotel credits, and early check-in/late check-out — benefits that are not available when booking directly with Accor. You also get a dedicated travel advisor for changes, special requests, and support before and during your stay, all at no extra cost.

Accor HERA | First Row Travel

Preferred Partner

Accor HERA

First Row Travel can offer Accor HERA rates, giving our clients access to complimentary room upgrades (subject to availability), daily breakfast for two, $50–$100 property credits, and other perks at 441+ Accor properties worldwide — at the same rate as booking direct.

Accor is a world-leading hospitality group, boasting an impressive portfolio of over 5,300 properties across 110 countries. From luxury brands like Raffles and Fairmont to midscale favorites such as Novotel and Mercure, Accor offers something for every traveler. Their innovative approach to hospitality extends beyond just accommodation, with a focus on lifestyle experiences that cater to modern guests' evolving needs. As an Accor HERA partner, we have access to exclusive benefits and insider knowledge that can elevate your stay at any Accor property. Whether you're dreaming of a romantic getaway at the iconic Plaza Hotel in New York or a business trip at the tech-savvy Pullman in Paris, we can unlock perks that you won't find when booking directly online. What sets Accor apart is their commitment to sustainability and local culture. Many of their properties seamlessly blend into their surroundings, offering authentic experiences that reflect the destination's essence. From the eco-friendly 1 Hotel brand to the locally-inspired MGallery collection, Accor ensures that your stay is not just comfortable, but also meaningful and memorable.

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Why Book Accor With Us?

Same rates as booking direct. All these extras, complimentary.